Preliminary Exploration on the Application of Saussure Sign Concept in Bio-Inspired Design: A Case of Tiantoushui Doll-Design

Simply, shape bionics is to extract an image feature of natural objects, and most the techniques for transforming presenting are focused on metaphorical effects. In particular, extraction process metaphor design seems be related concept Saussure signs. Therefore, this research took doll Tiantoushui community in Changhua County, Taiwan as example attempted use evaluate signs bio-inspired design. The results showed that a total three works symbolized respectively rice, guava, pomelo implied signification local region by integrating code with sign-image regional nature its content into “commodity design” further transferring “the product value cultural creative”. addition, specific included 1) Extraction image—adjectives creative products; 2) Meaning space image—adjec- tives 3) determination elements products, 4) Combined sensibility products derive rules. After preliminary exploration steps above, concrete efficient was proposed work. Besides, it inferred if combined post-modern style, may not only simplify but also enhance connotations future.